Content is a piece of information which you can provide to your followers, connections and anyone else that engages with you.

Content is both information and communication or the sum/total of the freshness, readability, relevancy, and usefulness of the information presented, and the specific manner in which that information is presented.

If you are in the business of providing correct information or educating your clients, or you might consider yourself an expert in a specific field, then you should be sharing accurate or reliable content. 

Content is usually delivered via these channels:

  1. Written Word
  2. Image
  3. Video
  4. Public Speach (Voice)

Written Word

Words are the content or information that are placed on a piece of paper or on the digital writing platform by the content writer. The writer would write a text that encompasses the information or the content they are attending to share via the written word. This would be then shared through various papers, journals, social media platforms (MediumLinked InFacebook, etc...) and any other outlet that is aimed at this kind of reach. 


Images are usually associated with certain texts or titles that are used to promote the message or content to the public in a very effective visual way. The images are shared in material form as indoor & outdoor banners, posters, pictures, and albums and also in digital form via social media channels (InstagramFacebookTwitterLinked In, etc...) or other digital media outlets.


Video content is one of the most popular ways today of sharing your thoughts, pieces of information and content with others out there. The videos can be the representation of our thoughts, ideas and messages which we would like to share with others. Videos are usually shared via social media channels, but they can also be shared via other digital media channels, such as TV. 

Public Speech (Voice)

This specific way of content sharing is aimed at a different gathering where a person will be presented or placed in front of others, to share their thoughts & ideas (content) with the public that is there at that point. Public Speech is predominantly aimed at "live" or face-to-face content sharing, but it can be also done via Radio channels where the public will be able to hear your voice and the message you are intending to share with them. 

As you can see, there are many diverse ways of sharing your content with others. But, don't forget that we are all responsible for the content we share or the message, thoughts and ideas we are trying to present to our friends, family, followers and people we engage with online and offline. 

If you would like to see or find yourself being seen as someone who is knowledgeable or an expert in a specific field, then please share authentic content that will help or bring value to others. 

Wishing you all a great day. 


Srdan KO

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